Its aim is to sign up 13 million people under the age of 35 to a pledge to take part in the next general election. This will then make politicians listen to the needs and concerns of young people - which at the moment, they rarely do (especially the 18-25 year olds, as we are the age group that votes the least). As The 2009 Project puts it:
"You can look at it one of two ways. Either accept that young people aren't interested in politics and therefore forget about them. Or take the view that we need young people to be engaged in politics for a healthy democracy."
(Via Adam Teladia)
* Both of you
** A kind of petition for MPs only.